| 2024-202x | DBA (Doctorate Business Administration) | Heriot-Watt University |
| 2022-2023 | Doctoral Research Methods | Teesside University |
| 2018-2020 | MSc Business & Finance | University of Essex |
| 2019-2020 | PGCE Education | Leeds Beckett University |
| 2013-2016 | BA Financial Economics | Coventry University |
Education
Experience
Foundational role to architect the global strategy entirely from scratch. As the sole initial driver, I established all core operational workflows, created the sales and marketing pipelines, authored foundational product requirements, and built the complete analytics and SEO infrastructure where none existed. This foundational work culminated in recruiting and building the commercial team from zero, successfully launching the product, and generating its first wave of global market traction.
Spearheaded the go-to-market strategy and drove continued growth and success at a SaaS startup. This multi-faceted role encompassing ownership of growth, operations, marketing, and user experience - encompassing social media management, SEO, and more. Organised and executed multiple overseas events, including product demonstrations and brand-building . Played a crucial role in bridging the gap between international markets and product/development teams, ensuring continuous product improvement based on market feedback.
Provided high-level administrative support to the President and senior leadership, ensuring efficient day-to-day operations and strategic initiatives for the university. Organisation of high-profile university events, including the successful opening of the new campus and distinguished guest visits. Championed international cultural exchange and university internationalisation efforts.
Established and nurtured a thriving international community that grew exponentially through the COVID-19 pandemic. Fostered cultural awareness and connection through content creation (including articles and events). Provided essential support, offering guidance and resources to navigate daily life, including assistance with general inquiries, legal information and other relevant issues.
Founded and launched a training school catering to K-6 children. Developed and taught a comprehensive educational strategy and curriculum to ensure a stimulating and age-appropriate learning environment. Built a talented team by recruiting, onboarding, and training qualified educators. Oversaw the ongoing management and operations of the school, fostering a positive and productive learning environment.
Developed, implemented and delivered a high-quality comprehensive English language curriculum in accordance with national regulations. Managed the recruitment, onboarding, and performance evaluation of foreign staff. Represented the school in educational lectures/seminars and competitions, sharing best practices and fostering collaboration across the city's educational network.
Bootstrapped and developed automated trading and broker platforms, facilitating high-volume Bitcoin purchases for UK clients. Secured five-figure funding to support the development and growth of the of the project, becoming one of the UKs largest brokers.
Technology solutions consultant with expertise in computer building/setup, computer repair, web design, web hosting and full-stack development. Providing comprehensive IT support for businesses.
Certifications
| 2020 | Leading People and Teams | University of Michigan |
| 2018 | Tsinghua Chinese: Start Talking | Tsinghua University |
| 2017 | Google Analytics | |
| 2017 | Google: Online Marketing Fundamentals | IAB Europe |
| 2014 | Adobe Certified Associate | Certiport - Pearson VUE |